MARKETING MANAGEMENT

Curricular Units - 1st year

ECTS

English I

4

Fundamentals of Marketing Management

6

Business Organization and Management I

5

ICT

5

Economics I

5

General Accounting

5

Data Analysis I

5

Information Systems for Business Management

5

Economics II

5

English II

4

Business Organization and Management II

5

Market Orientation

6

Curricular Units - 2nd year

ECTS

Services Marketing

5

Data Analysis II

5

Commercial Law

5

Consumer Behaviour

5

Relational Marketing

5

Web-marketing and E-commerce

5

Data Analysis III

5

Brand Management

5

Financial Management

5

Strategic Direction

5

Market Studies

5

International Marketing

5

Business Marketing Project I

5

Curricular Units - 3rd year

ECTS

International Marketing

5

Market Communication I

5

 "Pricing" Decisions

5

Logistics and Distribution

5

Marketing Planning and Financial Control

5

Business Marketing Project II

5

Business to Business (B2B) Marketing

5

Sales Management and Sales Skills

5

Marketing Communication II

5

Database Marketing

5

Business Marketing Project III

5