Instituto Superior da Maia

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Instituto Superior da Maia > Courses > 2nd-cycle courses >

Marketing

MARKETING

STUDY PLAN	ECTS
Semester I
Market Orientation	6
Geographical Information Systems and Databases	6
Advanced Issues in Business Economics	6
International Marketing	6
Buying Behaviour and Brand Consumption	6
Support Systems for Marketing Decisions
Semester II
Communication Mix	6
Pricing Strategies and Decisions	6
Sales Force Management and Distribution	6
Market Studies and Innovation Management	6
Semester III
Research in Marketing - Advanced Seminars I	6
Dissertation	24
Semester IV
Research in Marketing - Advanced Seminars II	6
Dissertation	24

For further information, please contact:

pos-graduacoes@ismai.pt