Orador: Marc Fetscherin Rollins College, USA
Moderador: Prof. Ricardo Cayolla
Marc Fetscherin is the founder and organizer of the International Consumer Brand Relationships (CBR). Conferenceand founder of the Consumer Brand Relationships Association (CBRA), Former McKinsey Consultant and now Professor .He has co-edited the book "Consumer-Brand- Relationship: Theory and Practice" (2012) and Consumer Brand Relationships Maeaning, Measuring, Managing" (2015).